Harbor City Marathon boosts fundraising dollars by over 10X
A city-wide charity race — powered by peer-to-peer pages, team leaderboards, and per-mile pledges.
From paper pledges to a movement
The Harbor City Marathon charity program had heart but no horsepower: paper pledge sheets, spreadsheet chaos, and runners who stopped asking after week two.
With Tidewell, every runner got a personal page in seconds, companies formed teams, and per-mile pledges turned training runs into revenue.
growth in fundraising dollars
runner fundraisers
company teams
The challenge
Participation was capped by paperwork. Runners collected flat donations on paper, organizers typed them in by hand, and nobody knew the total until weeks after race day. Corporate teams wanted in but had no way to rally employees.
The approach
Pages for every runner
Bulk invitations created 4,200 personal pages with goals and stories.
Teams and rivalries
Company leaderboards turned training season into a city-wide contest.
Per-mile pledges
Donors pledged per mile, so every training run raised money.
Energy you could feel
Leaderboards on jumbotrons, milestone badges for every runner, and a live total that crossed seven figures before the elite field finished.
Related tools: Peer-to-Peer · A-Thons · Storefront
Our runners became our development team. Ten times the dollars, half the staff hours.— Dana W., Charity Program Director, Harbor City Marathon
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